Audience Research

The ages of the audience varied from 15-31. I decided to start the age at 15 as horror film age certificates start at the age of 15. I found out that the ages 19-22 was the most popular age for watching horror movies. 

Female and male were both 50/50, therefore the film that we create will be directed at both female and male.

Most horror films state that they are based on true events, this is what makes the horror film scarier as it makes the audience think that the way the film portrays the event is the way it actually happened. Therefore, I believe that the horror film that we are going to create should be based on a true event. 

The audience research showed me that they do not watch horror movies every week, they stated that they really watch horror movies when they get the time, or try and fit in a horror movie when they possibly can. 

Paranormal and psychological films appeared to be the most popular movie that the audience liked to watch. Therefore, the film that we are going to steer towards will be paranormal or psychological. 

It is obvious that people love to have horror movies released on the event of Halloween. This would be because Halloween is a 'devilish' day where evil lurks around the corner. 

Location plays a big part in a horror movie as this would set the scene. An abandoned house was the most voted for location. Therefore, in the film that our group is going to shoot will be in an abandoned house. 

There was not a particular sound that would make a horror movie scary. All of the options I had given for the horror movie would make the film a scary film. Therefore, from this we have chosen to use the sounds in the horror movie. 

Most people did not like to watch horror films by themselves or parents, it was voted that they would like to watch horror movies with people who are around the same age as them, such as friends and also around people who they can have a laugh and a joke with such as siblings.